Believe it or not, we all have been optimistically browsing online to buy something much needed in this pandemic situation. After jumping from one online store to another, we scroll dozens of eCommerce sites and finally you manage to find the worthy item to purchase. And when you try to proceed for the checkout, you got an alert asking for registration!
That is called a bad user experience. You are frustrated and finally, move away from the online store.
On the other hand, Google’s obsession with user experience is globally known! And if your online store fails to match the criteria of Google, you might see a negative impact on the ranking of your website. This will result in a reduction in the overall conversion rate of your eCommerce store. Still, if you are not thinking about user experience, your Magento eCommerce development services investment will go in vain.
When it comes to an eCommerce website, user experience is not just about a good design, but it is more about how well it functions. A bad user experience causes online shoppers to switch to another website. But the question is how you come to know that your online store is not doing well in terms of user experience? Here are a few of the most ignored signs of bad user experience that kills the user experience of shoppers in most of the eCommerce sites.
Comments